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A report by the MENA Fintech Association found that the region has historically been inclined to cling to cash payments, and the banking sector has been slower to adapt. Despite this, the report also concluded that 7 out of 10 payment transactions in the Middle East will be non-cash in 2023, with the UAE more specifically likely to account for 73 percent of payments in 2023.

Bold and innovative fintech companies like Mamo are part of the driving force behind this change. In this episode of The Future of Financial Services brought to you by HolyWally, we spoke to Imad Gharazeddine, the Co-Founder and CEO of Mamo. Before starting the fintech, Imad spent 8 years with Google.

Vuk and Imad dived into the factors contributing to the MENA region still having a largely cash-based economy, as well as the hidden costs of operating this way. They also explored how Mamo is empowering individuals and businesses to effortlessly access their money, and Imad's take on where the greatest opportunities lie in the financial services industry.

In this episode, get the answer to crucial questions, such as:

  • Why does the MENA region still operate as a cash-based economy?

  • What was the initial premise behind starting Mamo?

  • What challenges did Imad need to overcome to provide a solution to the problems faced by potential customers?

  • What are the most pressing pain points that need to be solved in the region when it comes to the financial services sector?

  • Where does the biggest opportunity in the financial services sector lie?

Find Mamo online: https://www.mamopay.com

Find Imad online: https://www.linkedin.com/in/imadgharazeddine/

The Change Officer Podcast's Future of Financial Services Series is brought to you by HolyWally, the world’s first wallet-as-a-service platform. To find out how HolyWally can help you create a mobile wallet to increase your revenue and reduce your time to market, visit their website: https://www.holywally.com

Production company: Poddster

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