STEP CONFERENCE: ATUL HEGDE

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In the latest episode of TCO (The Change Officer) Step Conference Special Podcast Series, host Ivan Zeljković interviews Atul Hegde, Director of YAAP and Co-Founder of Rainmaker Ventures. Atul explains the growing importance of the Metaverse and how it will be the future of online presence. He also discusses the government's initiatives to encourage Metaverse and blockchain expansion in the region.

Atul highlights the importance of storytelling in building powerful brands and talks about his company YAAP, a multi-specialized digital content marketing and design company that focuses on the life cycle of content from creation to amplification. He also discusses how Rainmaker Ventures is acquiring companies in the region and is looking for investments into their portfolio companies, as Dubai becomes a melting point for the whole eco-system to come together.

Overall, this episode provides insightful information about the future of online presence and the opportunities available in the region for businesses to expand and grow.

Host: Ivan Zeljkovic

Enjoy! #TheChangeOfficer

Production company: Poddster

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STEP CONFERENCE: HELEN AL UZAIZI