EPISODE 111 WITH ISTOK PAVLOVIC
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In the latest episode of The Change Officer: Media & Comms, we are joined by full-stack marketer, educator, influencer and Masterbox founder Istok Pavlovic.
Istok is at the forefront of the latest developments in digital marketing and online learning. In 2018, he founded Masterbox, an on-demand online learning platform that is now the largest digital marketing education platform in South-East Europe. He stepped up to the mic to tell our host Ivan Zeljkovic about how to make videos that create attention and unpack the mega-trend of decentralised online micro-learning.
Istok shared his insights into:
Why creativity and video production are going to be the future of digital marketing rather than analytics or targeting
How platforms like TikTok are redefining what the terms "professional" and "good" mean when it comes to videos, images and campaigns
Why now is the perfect time for educational institutions, individuals and companies to create online courses
Host: Ivan Zeljkovic
Enjoy! #TheChangeOfficer
Production company: Poddster
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